How to Recruit New Board Members Who Strengthen Your Mission

Strong boards don’t just appear, they’re built with intention. Whether you're replacing a departing member or expanding your preschool board, recruiting the right people is one of the most important steps you can take to ensure long-term success.

So, how do you find board members who not only care about your mission but also bring the skills and energy your program needs? Here are a few key steps:

1. Know What You're Looking For

Before you start recruiting, take stock of what your board really needs. Do you need someone with financial expertise? A marketing mindset? Deep roots in your community?

Create a Board Member Profile or a simple skills matrix that outlines the roles, backgrounds, or experience you're looking to add. This ensures you're recruiting with purpose, not just filling a seat.

2. Look Beyond the Usual Circles

It’s common to turn to current parents or personal networks, but don’t stop there. Consider:

• Local businesses or chambers of commerce

• Community organizations or service clubs

• Alumni families or past staff members

• Professionals with an interest in early childhood education

Casting a wider net can bring fresh perspectives and expand your reach in the community.

3. Be Clear About Expectations

Potential board members want to know what they’re signing up for. Be honest and transparent:

• How often does the board meet?

• What is expected in terms of fundraising or event participation?

• Is there a financial contribution requirement?

• Are there subcommittees or special projects?

Share a simple Board Member Role Description so candidates can make an informed decision.

4. Make It a Conversation

Recruiting isn’t just about asking, it’s about inviting someone into a meaningful role.

Approach it as a conversation:

• Why do you think they’d be a good fit?

• What impact could they help create?

• What excites them about joining?

Remember, people say “yes” when they feel valued and needed.

5. Support and Onboard Them Well

Once someone joins the board, your job isn’t done. A strong onboarding process helps new members feel confident and engaged from the start.

Offer:

• A welcome packet or binder with bylaws, calendars, and contact info

• A mentor or buddy system with a seasoned board member

• An overview of current goals, projects, and challenges

The more prepared your board members are, the more effective they’ll be.

Remember: Recruiting new board members is a chance to build your dream team, people who believe in your mission and bring the skills, heart, and energy to move it forward.

Take your time, be intentional, and stay focused on the big picture: creating a strong foundation for the children and families you serve.