Strategies to Increase Enrollment

1. Highlight Your Unique Value

• Emphasize what makes your program special: small class sizes, play-based curriculum, social-emotional focus, family atmosphere, flexible care hours, or continuity of care from infancy through preschool.

• Use parent testimonials and success stories in your marketing.

  
  

2. Refresh Your Marketing

• Update your website and social media with engaging visuals, clear info, and easy ways to inquire or register.

• Run targeted Facebook or Instagram ads focused on your service area.

• Host virtual or in-person open houses, tours, or "preschool preview" days.

  
  

3. Strengthen Community Partnerships

• Build relationships with local pediatricians, libraries, businesses, and faith communities that can refer families.

• Participate in local events or resource fairs with child-friendly activities and info about your program.

  
  

4. Offer Flexible Scheduling

• Consider part-day, full-day, and extended care options that align with family needs.

• Offer summer care, before/after school options, or drop-in programs if licensing allows.

  
  

5. Improve Family Communication & Word of Mouth

• Encourage happy families to refer others, maybe through a referral discount or thank-you gift.

• Create a “Parent Ambassador” program or testimonials page with stories from current families.

  
  

6. Host Parent Workshops or Community Events

• Offer free events like parenting workshops, music-and-movement classes, or story time to bring new families in the door.

  
  

7. Make Enrollment Easy

• Simplify your registration process, offer online forms, clear checklists, and friendly follow-up for interested families.

• Provide clear info on tuition, schedules, and assistance options (like subsidies or scholarships).

  
  

8. Advocate & Educate

• Help families understand the differences between district TK and your program, especially if you offer full-day care, social-emotional learning, or continuity for younger siblings.